Membrain GmbH

Membrain GmbH, founded in 2012 and based in Sweden, builds a sales enablement CRM platform aimed at B2B companies with complex sales. The Membrain Platform combines CRM functionality with sales enablement: it embeds defined sales processes, reinforces best practices, surfaces risks early, and gives sales leaders visibility for coaching. The company states it is used by organisations in over 80 countries.

The product suite is modular. Prospecting Tools, Active Pipeline Management and Account Growth Modules cover pipeline creation, live deal management and expansion within existing accounts. Elevate addresses coaching and development of sales talent. Insight Engine is the AI-powered layer of the platform: it is designed to interpret a company's own sales process, playbooks and customer conversations, and to use that context to guide sales teams toward better outcomes. Engineering work therefore spans CRM software, sales process automation, analytics and insights, coaching technology and applied AI.

Membrain positions itself as the leading sales enablement CRM for teams working with complex B2B sales, and cites 48% higher win rates for structured sales processes. The company was founded by lifelong entrepreneur George Brontén, with a stated mission of elevating the sales profession by putting "how you sell" at the core of the business. Its emphasis is on structured processes, measurable behaviour change and continuous development of sales people.