GreenV is a horticulture system integrator delivering Dutch greenhouse technology, design, construction and maintenance, with work in data-driven growing, mechanization and robotization.
GreenV is a horticulture system integrator founded in 2021 by HAL Investments in collaboration with Prins Group and Stolze. The company brings together a family of specialised firms under one umbrella to deliver Dutch greenhouse technology across the entire value chain, from initial design and construction through to servicing and maintenance. It works with growers of vegetables, herbs, soft fruits, flowers and young plants in the Netherlands and globally.
Its technical work spans greenhouse system integration, data-driven growing, mechanization and robotization, water and energy efficiency systems, and greenhouse design and construction. The stated aim of this technology is to enable high-quality produce while minimising the use of water, energy, fertilizers and crop protection resources. Innovation strategy is centred on data-driven growing, mechanization and robotization.
GreenV describes its mission as combining sustainability with the maximisation of grower profitability, and states a commitment to making fresh and healthy produce available to everybody, everywhere, all the time. The 'V' in the name is said to represent venture spirit and an ambition to shake up traditional systems in the horticulture industry. The company operates a collaborative model, uniting specialised companies under one umbrella.
