Reel

Reel is a B2B electricity supplier, trader and balancing-responsible party that links renewable energy producers with corporate consumers through Power Purchase Agreements (PPAs). The company combines proprietary energy technology with in-house trading and balancing capabilities, and operates in European markets from its base in Copenhagen. It was founded by climate scientists and employs around 30 people.

Its products include fixed-price corporate electricity supply contracts intended to deliver measurable carbon reductions as an alternative to renewable energy certificates, and a PPA platform that connects producers directly with consumers. The platform is designed to turn corporate electricity demand into a driver of new renewable generation. It serves hundreds of companies.

Reel works across energy trading and balancing, PPA structuring, renewable energy procurement and carbon accounting. The company has raised €5M in seed funding from investors including Transition, UVC Partners and The Footprint Firm, and states its aim as becoming Europe's leading B2B electricity supplier.