Proxima

Proxima is a Conversion Intelligence platform founded in 2022 and headquartered in New York City. The company works with high-growth consumer brands, using real-world shopper behaviour to explain what drives conversion and to improve marketing performance and customer acquisition. Its stated approach favours observed market data over creative intuition.

At the core of the platform is Commerce Graph, a proprietary data asset spanning shopper behaviour across ecommerce brands, covering more than 100m buyers across 2,200+ ecommerce brands. A Conversion Intelligence Layer analyses billions of annual social commerce transactions to give brands strategic direction on which products to promote, how to message them, and which creative angles are worth testing. Technical work spans AI-powered audience targeting, creative intelligence, conversion modelling and large-scale transaction data analysis.

Applied outputs include AI-powered audience targeting for finding new customers, alongside data-backed briefs and creative angle recommendations intended to improve ROAS and customer-acquisition efficiency. The platform is aimed at DTC and consumer brands, ecommerce and social commerce businesses; customers typically spend $50k or more per month on paid media.